Should I hire a Shopify agency or a Shopify freelancer?

An agency adds layers of account management; a freelancer can be stretched thin. We work as a small independent studio: you speak directly with the people doing the strategy, design and build, with the depth to cover the whole store.

Do you work with brands outside Stockholm and Sweden?

Yes. We are based in Stockholm and work remotely with brands across Scandinavia and Europe, in English or Swedish.

Can you help with an existing Shopify store, or only new builds?

Both. Many projects start with an audit of an existing store: product pages, navigation, data and search. Then focused improvements rather than a full rebuild.

How much does it cost to work with a Shopify expert?

It depends on scope: an audit, a set of product page improvements or a full bespoke store are very different projects. After a short conversation we send a clear fixed proposal before any work starts.

Independent E-commerce Agency for Distinctive Brands.

Shopify. Built beyondthe standard.

Custom Shopify development, e-commerce optimisation, search and AI-powered content. Designed around how your business works.

BUILD A BESPOKE STORE AI SEARCH - Neural™Premium Imagery & Film

What I do / 01—04

01
Shopify Design & Development
Custom storefronts, bespoke sections, Liquid development, product templates, metafields, metaobjects and integrations.
02
E-commerce Strategy & Optimisation
Conversion optimisation, analytics, merchandising, product journeys and commercial performance.
03
SEO & AI Search
Technical SEO, structured data and AI search visibility through Neural, our proprietary search intelligence.
04
E-commerce Content Production
Product imagery, AI-assisted lifestyle visuals, product videos, campaign content and scalable creative systems.

Proprietary technology / 01

NEURAL.

Intelligence for AI-driven search.

Neural is my proprietary AI search intelligence technology, developed to analyse how brands appear across AI-driven search, identify competitor visibility and reveal opportunities for improvement.

It connects search intelligence with technical SEO, content strategy and ongoing optimisation.

Explore Neural

Customer questions

W. Ritzdorf & Co. dining room with a stone table, sculpted wooden chairs and a woven pendant light

Framed leopard artwork in black and gold, ecommerce product photograph

Premium product imagery, directed to sell.

One cohesive visual language across store, campaigns and social. Studio, 3D or AI-assisted, chosen per brand.

W.Ritzdorf sculptural gold leaf ring in a studio product photograph

Studio still

Case / Jewellery

Client / W.Ritzdorf

Sculptural Gold Leaf Ring

From supplier capture to studio still and campaign

01 / 02

Source provenance

Both images were created from this unretouched supplier capture.

Brand positioning through motion

Runway archive / Stockholm

Creative direction engineered for e-commerce. AI-augmented production delivers campaign-level velocity and rigorous visual consistency from runway to checkout.

+30–40%: Conversion
−22%: Returns
LTV: Brand value

Explore content production

Indicative figures; sources to be confirmed.

Real problems. Practical solutions.

What’s holding your store back?

Custom theme sections, distinctive layouts and product experiences tailored to the brand, without rebuilding functionality that already works.

Solution / 01Design & Development

Custom theme sections, distinctive layouts and product experiences tailored to the brand, without rebuilding functionality that already works.

Working principle

Custom where
it matters.
Simple where
it works.

Shopify already provides a powerful foundation. I use its native capabilities where they meet the requirement and develop custom functionality where they don’t.

The goal is a distinctive, manageable store without unnecessary apps, complexity or ongoing maintenance costs.

Technical capabilities

Built on Shopify. Tailored to the business.

Shopify
Liquid
Theme Development
Metafields
Metaobjects
Search & Discovery
Technical SEO
Structured Data
GA4
Google Search Console
API Integrations
Automation
AI Content Production
Conversion Optimisation

Fernanda Winckler, E-Commerce 360° & Creative Director at E-COMMERCE ARCHITECTS in Stockholm — Fernanda Winckler
E-Commerce 360° & Creative Director

Love Barve, Search Expert & Business Developer at E-COMMERCE ARCHITECTS in Stockholm — Love Barve
Search Expert & Business Developer

About

Design background. Technical depth. Commercial understanding.

We are an independent e-commerce agency with backgrounds in design, business and digital development.

Our work combines almost a decade of Shopify experience with practical e-commerce operations, analytics and commercial decision-making.

We work directly with businesses to design, develop and improve the systems they use to sell online.

Recognition

A designer’s eye comes before the storefront. The base knowledge is semiotics, colour theory and typography, sharpened over more than fifteen years in design and the luxury industries, and it underpins every brief. That work has received design awards and been featured in British Vogue and WGSN for outstanding design.

Design awards

FAQ

Questions we are often asked

Have a store to build?
Or one that needs to work better?

Tell me what you’re working on, what’s not performing or what you’d like to build.

Shopify.Shopify. Built beyondthe standard.

Shopify Design & Development

E-commerce Strategy & Optimisation

SEO & AI Search

E-commerce Content Production